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Sporty Lifestyle Brands Thriving: A Look At Leicester’s Leading Companies



Welcome to our newest feature in Quins Sports magazine, where we highlight notable companies in the booming Lifestyle industry. Our focus this time is the vibrant city of Leicester, known for its rich heritage and the thriving businesses that have continued to spring from its magnificent backdrop. We have hand-picked amazing companies with their headquarters located in Leicester, which we believe, reside at the forefront of the Lifestyle industry.
Believe it or not, these companies are leaving a significant footprint in the industry. Ranging from e-commerce enterprises, fashion, arts, publishing, and manufacturing firms, our chosen exceprt showcases the diverse business landscape that Leicester is home to. These Leicester-based companies, aside from being creators in their spheres, also function as progressive platforms driving innovation and influencing trends globally.
Here’s a rundown of these companies:

JUST HYPE

An e-commerce and lifestyle industry juggernaut, JUST HYPE was founded by Bav Samani and Liam Green. These founders have translated their passion for fashion into a thriving enterprise that has modernized shopping with a digital twist.

Universal Textiles UK Ltd

Universal Textiles surmounted humble beginnings as a hosiery wholesaler to now offering a vast range of quality products from nightwear to footwear, workwear and baby wear. This company is not only the face of consumer goods and retail in Leicester, but it stands out in fashion and lifestyle as well.

Duffle Coats UK

Proudly standing at the forefront of the fashion and lifestyle manufacturing industry, Duffle Coats UK offers authentic Montgomery duffle coats that are handmade in England. Founded by John Partridge, this company exudes British class and has left its mark on the globe.

The Art Group

For over 20 years, The Art Group has been publishing contemporary art of high quality. At its core, this company is about personal expression, creativity, and making artistic content accessible to the masses. It’s not just in the business of art – The Art Group is also a lifestyle.

Paul James Knitwear

Paul James Knitwear offers an array of timeless and stylish knitwear pieces. By using high-quality yarns and raw materials, this brand has earned a reputation for exquisite craftsmanship and elegant designs that caters to both men and women’s fashion and lifestyle needs.

Avinci Limited

A leading women’s fashion clothing online retailer in the United Kingdom, Avinci LTD is known for its sustainable and innovative designs. Avinci walks the talk, matching the made in Britain initiative with actions that promote quality and innovation in every piece of clothing that they design and manufacture.

LOTD Ltd

Situated at the heart of Leicester, LOTD LTD is a renowned e-commerce company that is making waves in the fashion and lifestyle industry. LOTD LTD straddles the line between fashion-forward and affordable, bringing runway trends to the average shopper’s wardrobe.

EROX LTD

EROX LTD is an e-commerce company that integrates fashion into the lifestyles of its customers. Its quality garments and extensive product variety offer unparalleled shopping experiences to customers craving the latest trends.


Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

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