Anaheim, California is fast becoming a hub for companies in the fitness industry, with innovative startups and established brands alike calling the city home. In this article for Quins Magazine, we’ll be shining a spotlight on some of these companies, exploring the unique stories and missions of each. These are the fitness trendsetters, the game changers, and the businesses that are redefining what it means to be a fitness company in the 21st century.
From building community through social fitness apps to pioneering scientifically validated wellness products, these companies are at the forefront of the industry. They’re using the latest technology, proprietary research, and unique business models to help people take control of their health and wellness. These are the brands that are not just selling products, but building lifestyles.
In forthcoming paragraphs, we delve into an eclectic mix of companies and illustrate how each is contributing in its unique way to the wellness and fitness industry. Let’s start getting acquainted…
Stage 1 Fund
Founded by David Bartholomew, Jeremy Triefenbach, and Katy Triefenbach, Stage 1 Fund has made impressive strides in various sectors including beauty, consumer goods, fitness, and wellness. Over the past 7 years, they’ve been part of various successful investment partnerships, aiding them in building an organic platform generating validated deal flow. This well-oiled machine fuels their investment process, identifying and nurturing great brands.
OURA
OURA – a wellness brand founded by Keane Veran and Shaun Veran, fuses fashion and technology to bring hope to those battling pediatric cancer. They’re the creators of functional headwear and accessories. Remarkably, for every 1000 hats sold, OURA grants the wish of a child battling cancer through their nonprofit partners. This enterprise is a prime example of how businesses can meld profit and purpose.
Gencor
Specialists in providing clinically studied herbal ingredients, Gencor is deeply committed to creating effective health care solutions. Their ingredients are extensively examined and proved effective through numerous peer-reviewed, double-blind controlled trials.
We Get Fit
Founders Long Le and Sarah Roullard Le have introduced a novel concept in the form of We Get Fit, a social fitness app exclusively designed for Apple Watch users. It fosters a community amongst the users and promotes healthy trends. It simplifies logging exercise routines and shares updates on activities.
MyDFXPro
Making fitness and sports more accessible, MyDFXPro brings a variety of workout and training equipment online. They were the first company to develop, patent, and sell gyroscopic exercisers and continue their mission to innovate fitness aids and techniques.
Indian Earth
Indian Earth stands at the intersection of cosmetics and fitness. Founded by Lori Perry, this unique company offers a line of fitness and skincare products designed to promote personal health and wellbeing.
Sport Recon
Sport Recon, an online platform launched by Mike Heindel in 2012, simplifies event management for organizers interested in hosting running, cycling, and triathlon events. Here’s to making sports events more streamlined!
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