Exploring London’s Pioneering Force in the Fantasy Sports Arena

The fantasy sports industry is a dynamic and rapidly growing sector that provides countless opportunities for innovative companies. London, in particular, is a hotbed for businesses specialising in fantasy sports and eSports. In this article, we will introduce you to several outstanding companies based in London that contribute to this industry’s vibrancy and diversity.

Beyond traditional sports, new trends are emerging as high-tech gaming intersects with sports, creating an immersive experience for fans and players alike. Many of these companies are pushing the boundaries and rupturing the barriers of traditional sports, combining technology, gaming, and design to deliver engaging, interactive experiences for the sports enthusiasts and athletes of the 21st century.

All of these pioneering companies have a relentless focus on user engagement and fun and utilise cutting-edge technologies to revolutionise the sports world and offer unique, unrivalled experiences which blur the lines between reality and the virtual world. Let’s explore the players shaping the future of fantasy sports in London.

Gaia EverWorld

Founded by Josh Bull, Gaia EverWorld is revolutionising the fantasy sports and online games industry. This company built an immersive, multi-region fantasy world in which players build kingdoms, explore lands, and battle their Gaia Legionnaires. Part of the new generation of gaming based on blockchain, the “play to earn” model rewards players with exclusive ownership of their characters and substantial incentives for playing. Discover more about them on their website.

Crypt2 eSports

Established by Sam Enrico Williams, Crypt2 eSports is an innovative player in the Blockchain, eSports, and Fantasy Sports market. They offer a unique NFT play-to-earn gaming platform where anyone can become a virtual athlete, grow a fanbase, and compete in games for cash rewards. You can learn more on their website.


Also founded by Sam Enrico Williams, Crypt2 extends the concept of play-to-earn with various sporting tournaments and competitions on their new NFT gaming platform. You can explore more on their website.

Crypt2 Sportswear

A sister venture of Crypt2 eSports, Crypt2 Sportswear focuses on providing fashion-forward sportswear to eSports enthusiasts. Visit their website to check out their latest collections.


Founded by Sohail Godall, UFL created a mobile app to provide an interactive real-time gaming experience during live football matches. Discover more about this revolutionary service on their website.

Polar Owls Esports Team

Founded again by Sam Enrico Williams, the Polar Owls is an NFT eSports team competing on the Crypt2 eSports gaming platform. You can follow their journey on their site.

Dugout FC

Founded by Andrew Moffatt, Ben Rometsch, Chris Sees, and Daniel Burnside, Dugout FC delivers an ultimate interactive fantasy football experience. From head to head matchups to global rankings, they offer a fully immersive engagement for passionate football fans. Learn more on their website.

Crypt2 TV

Another venture by Sam Enrico Williams, Crypt2 TV is an online eSports entertainment company providing a broad array of sports content. Visit their website for a dose of eSports and sports entertainment.

Lucky Strings Esports Team

Co-founded by Brenden Kane and Sam Enrico Williams, Lucky Strings Esports Team is a high-performing team within the Crypt2 eSports gaming platform. Follow them on their site.

Merry Friars Esports Team

Another dynamic team founded by Brenden Kane and Sam Enrico Williams, Merry Friars is well worth a follow. Check them out on their website.

Ladybugs United Esports Team

The Ladybugs United Esports Team completes our tour of the thriving fantasy sports scene in London. Also founded by Brenden Kane and Sam Enrico Williams, this exciting team competes on the Crypt2 eSports platform. Get to know them better on their webpage.

Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

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