Hawaiian Sporting Goods Giants: Spotlighting Haleiwa’s Premier Industry Players

Hawaii, known for its majestic beaches and surfing spots, is also home to several successful companies in the Sporting Goods Industry. Located in the small coastal town of Haleiwa, these companies continue to produce top-quality Sporting Goods that cater to both professional and amateur athletes. From wetsuits to surfboards, and paddleboards, this colorful town serves as the headquarters of brands that have made it globally.

It is awe-inspiring how the beach town of Haleiwa, has grown into a home for successful companies in the Sporting Goods industry. In this feature article, we pay tribute to these companies that have won the hearts of customers, both locally and internationally. Let’s take a closer look into these companies, and learn how they revolutionized the Sporting Goods Industry while staying true to their Hawaiian root.

Here are six companies that call Haleiwa, Hawaii their home. They’ve carved out a niche for themselves, and continue to contribute significantly to the Sporting Goods Industry. Committed to quality and innovative product designs, these businesses have confidently established themselves as market leaders in their respective fields.


The achievement of Xcel, an E-Commerce, Manufacturing, Retail, Sporting Goods company, is, in large part, due to its founder, Ed D’Ascoli. They have been providing surfing, diving, and paddleboarding gears—including wetsuits, backpacks, boots, t-shirts, jackets, and boardshorts—to their international clientele. Engage with Xcel through their social media platforms: Facebook, Twitter, and Linkedin.

Pyzel Surfboards

Operational in the fields of E-Commerce, Information Technology, Sales, and Sporting Goods, Pyzel Surfboards is another notable brand marked on the global map. Keep up-to-date with the latest from Pyzel Surfboards through their Facebook, Twitter, and Linkedin pages.


BOGA YOGA, a Retail, Sporting Goods, Sports industry that provides paddleboards for yoga on the water, features a comprehensive range of paddle boards, SUP paddles, and paddle board accessories. Interact with BOGA YOGA on Facebook, Twitter, and Linkedin.

Island Fin Design

For unique surfboard fin designs, Island Fin Design is the go-to place. Their creative fin solutions have made an imprint in the E-Commerce, Fashion, and Sporting Goods industry. Engage with them on their Facebook page.


Founded by Rick Grover, Raptorazor has built a strong reputation in the Service Industry and Sporting Goods sector. Stay connected with Raptorazor via Facebook and Twitter.

High Surf Accessories

Finally, High Surf Accessories has been serving various sectors—lifeguard agencies, fire departments, military agencies, tow surfers, surfers, divers, and PWC fishermen—with their water safety and rescue equipment within the Retail and Sporting Goods industry. Keep updated with High Surf Accessories through Facebook, Twitter, and Linkedin.

Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

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