Highlighting Top Sporting Goods Companies Headquartered in Oslo, Norway

Norwegian sports companies are at the forefront when it comes to developing innovative products. Their unique designing and pioneering inventions reflect the country’s love and passion for sports, wellness, and leisure. Oslo, the largest city and the capital of Norway, is a hotspot for these sports and outdoor leisure companies. Be it groundbreaking sports gear, interactive software for outdoor activities, or exciting apparel, these organizations offer a myriad of alternatives for the global sports fan and the athletic community. In the following article, we are showcasing some of the primary sports and gym equipment industry businesses that are headquartered in Oslo, Norway and making a significant global impact.

These companies are not just distinguished because of their imaginative and varied product range but also for their commitment to enhancing customer’s outdoor experiences and uplifting their fitness journeys. They are seamlessly blending technology with sports equipment and marrying comfort with style in sports apparel. From solving real-time issues of bikers and trekkers with a simple solution to providing an immersive exercise experience, these companies are redefining the sporting goods industry.

Let’s take a closer look at these organizations, their inception, unique selling propositions, and what makes them stand out in the competitive global market.


reTyre, a masterpiece brainchild of founders Alexander Gjendem Gjørven, Paul Magne Amundsen, and Sigmund Andenes, is a global pioneer in the Product Design and Sporting Goods sector. The company has introduced the world’s first modular bicycle tyre that lets users change the tire tread quickly, adapting to varying road and weather conditions. This user-friendly and sturdy technology transforms any standard bike tyre into a winter tyre or an off-road tyre without necessitating any tools. Interact more with reTyre on their Twitter, Facebook, and LinkedIn pages.


Outtt, founded by Erlend Eggen, Espen Oldeman Lund, and Mari Mathews, is bridging the knowledge gap from discovery to accomplishment in outdoor adventures. Their main goal is to make the outdoors more accessible through a simplified solution for trail and activity finding, curated content and offering offline maps and positioning. To learn more about Outtt, visit their Facebook page or follow them on Twitter.

Northern Playground

Northern Playground, led by Jo Egil Tobiassen, has devised a cutting-edge eCommerce platform for tourism and mountaineering apparel. Navigate through Northern Playground on their LinkedIn page.

Active Brands AS

Active Brands AS is a leading supplier of premium brand goods to the sporting retail industry in the Nordic region. The brand portfolio includes Kari Traa (women’s sportswear), Bula (accessories), Vossatassar (kids wear), and others. Get to know more about them through their LinkedIn page.


XXL is the top-notch national sports retailer providing a wide range of clothing, accessories, equipment, and footwear for various sports and outdoor activities. Connect with them on their Facebook, Twitter, and LinkedIn platforms.

Varsity Headwear

Varsity Headwear is a fast-growing company in the E-Commerce, Fashion, and Sporting Goods sectors. Find more about Varsity Headwear on their Facebook and LinkedIn pages.


Founded by Jan Arild Svello, Jørgen Østby Damslora, and Sondre Matre Fossum, Activetainment is combining exercise and gaming for indoor activities. They can be followed on Twitter, Facebook, and LinkedIn.


GaitLine produces advanced balance footwear for sports and daily life. They can be reached on their Twitter, Facebook, and LinkedIn pages.

Sweet Protection

An integral part of the textile industry, Sweet Protection is specialized in producing protective gear and apparel. Visit their LinkedIn page to learn more.

nORU Kajakk

nORU Kajakk is a distinguished name in the field of manufacturing, recreation, retail, and sporting goods.

Fighter Sport

Fighter Sport is Norway’s leading supplier of martial arts training gear and textiles. Get in touch with Fighter Sport on their Facebook and LinkedIn pages.

Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Spotlight on Scottsdale: Pioneering Names in the Arizona Sports Goods Game

Shanghai’s Noteworthy Impact on Global Sporting Goods Industry