Seattle’s Top Lifestyle Brands Reshaping the Sports Industry Landscape

Seattle, Washington is the home to many innovative companies, particularly in the lifestyle sector. Ranging from fashion to technology, these companies highlight the diverse and dynamic nature of Seattle’s economic ecosystem. They represent the vision and creativity of their founders and have made significant contributions to their respective industries, shaping consumer habits, and setting new trends.

Seattle’s drawing strength lies in its vibrant entrepreneurial culture, wealth of talent, and robust support system that fuel its thriving business scene. The city’s geographical location, flanked by the Pacific Ocean and majestic mountain ranges, also greatly influences its lifestyle sector, contributing to a unique blend of west coast ease, outdoorsy grit, and tech-savvy sophistication.

Thus, it is fascinating to explore these Seattle-based lifestyle companies, their origin stories, their products and services, and the entrepreneurial spirit that drives them. We have collected information on such dynamic, Seattle-born lifestyle companies that are pioneering their respective domains.


Founded by Fran Dunaway and Naomi Gonzalez in 2012, TomboyX is a clothing retail company majorly specializing in selling underwear and other apparel catering to a non-conformist, label-free lifestyle. Their offerings include bras, boxers, trunks, shorts, hats, socks, and underwear, all resonating with the company’s progressive philosophy. Follow them on @tomboyexchange, Facebook, and LinkedIn.


In the realm of social viewing platforms for streaming services, Scener stands as a leader. Founded by Daniel Strickland and Joe Braidwood, Scener provides a platform where viewers can enjoy synchronized video playback while indulging in video and text chat. Follow them on Twitter and LinkedIn.

The House of LR&C

Conceived by Christine Day, Ciara Wilson, and Russell Wilson, The House of LR&C operates an e-commerce platform that sells a mixture of conventional and sustainable consumer goods, allowing consumers to make eco-friendly purchases without compromising on design and quality. Follow them on Twitter and Facebook.


Founded by Mina Yoo in 2015, Heroclip designs, manufactures, and sells carabiner hook clips that allow users to hang gear anywhere. The product features an attached hook that can rotate 360 degrees, offering utility and versatility. To know more, follow them on Twitter, Facebook,
and LinkedIn.

Kids on 45th

Elise Worthy founded Kids on 45th, which operates in e-commerce, fashion, and lifestyle sector. Follow them on Facebook and LinkedIn.


Proposed by Mark Dorsey and William Harding, Bonanza is an online business and e-commerce platform that operates across multiple sectors like Art, Beauty, Collectibles, Fashion, and Lifestyle. Establishing entrepreneurship accessible, Bonanza eliminates the technical expertise needed to build online businesses. Follow them on Twitter, Facebook, and LinkedIn.


Founded by Ryan Kang, ROOY Inc. believes in crafting premium footwear and prioritizes understanding people, processes, and products that influence the world. Follow them on Twitter, Facebook, and LinkedIn.


With founders Hunter Brooks and Todd Fishman at helm, Evergreens caters to the hospitality and lifestyle industry and provides healthy and delicious salads, wraps, and warm grain bowls. Follow them on Twitter and Facebook.

Lucky Oyster

Founded by Matthew Berk and Ryan Fritzky, Lucky Oyster is a mobile app that lets users exchange personal recommendations with their network, aiding the discovery of new experiences. Follow them on Twitter and Facebook.


Ritani, established by Brian Watkins and Joel Klein, offers an online platform for purchasing high-end, custom-made diamond engagement rings and other fine jewelry. Follow them on Twitter, Facebook, and LinkedIn.

Founders Live

Founded by Nick Hughes, Founders Live is a global community and media platform that inspires, educates and entertains entrepreneurs across the globe, offering captivating 99-second pitch competitions. Follow them on Twitter, Facebook, and LinkedIn.

Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

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