Thriving New York-Based Firms Shaping the Future of Racing Industry

With New York City’s iconic skyline to serve as a backdrop, it’s no surprise that companies within the racing industry have found a lively home in ‘The Big Apple’. From companies dedicated to drone racing to event management specialists, each of these organizations play a key role in making the racing industry the global sensation that it has become today. The following is an overview of companies that have established their headquarters in New York City and continue to make strides within the racing industry.

The bustling city not only provides space for these companies to flourish, but also a diverse audience that is always eager for unique entertainment and sports events. These companies have shown that New York is not only a global hub for finance and fashion, but also for innovation in sports and recreation.

We believe spotlighting these organizations will offer reader’s valuable insights into how they operate, their unique offerings and how they continue to influence both local and international sporting events. Let’s go deeper into what these companies are all about.

Drone Racing League

Established by Nicholas Horbaczewski and Ryan Gury in 2015, the Drone Racing League blends technology, drones, and virtual reality to create a one-of-a-kind racing circuit. The company’s primary offering, the Racer3, is an in-house, custom-designed racing drone capable of maneuvering through complex 3D racecourses at speeds upwards of 85 MPH. You can follow them on Facebook, Twitter, and LinkedIn.


Launched by Kris Mathis, SponsorPitch operates as a real-time online recommendation engine for sponsorships. By leveraging a searchable sponsorship database, the company enables thousands of brands to find, manage, and measure marketing partnerships efficiently. Stay updated with Facebook, Twitter, and LinkedIn.

Watkins Glen International Inc.

Watkins Glen International Inc. is a notable presence in the sports and racing industries. Despite the lack of a detailed description, you can connect with them on Facebook, Twitter, and LinkedIn.

To Be Determined Journal

The To Be Determined Journal provides cycling, racing, and training services, offering everything from mountain biking to specialized adventuring equipment. You can keep up with them through Facebook, Twitter, and LinkedIn.


Co-founded by Ilya Polokhin, Hubneo is a Virtual Reality Lab offering immersive VR experiences using top-tier equipment and simulation systems. Check out their Facebook page for updates.

Fast Lane Daily

Fast Lane Daily offers original content across the web through AutoStream, a TV network tuned towards automotive enthusiasts. You can connect with them via Facebook, Twitter, and LinkedIn.


Founded in 2013, ToYourMarks aims to offer the best race experience to runners. With an online entry form, post-race results, and data characterization, it’s a must-visit portal for every dedicated runner.

American Magic

Operating in the boating, racing, and sports sectors, American Magic offers a glimpse of New York’s maritime industry as well. Keep an eye on their Twitter and LinkedIn for updates.

To sum it all up, these companies represent the rich and varied industries within the racing sector that have set up shop in the vibrant city of New York. They continue to drive innovation and entertainment for audiences globally and contribute significantly to the reputation of NYC as a leading hub for sports, technology, and gaming.

Written by Sam Hyme

I have over 13 years experience in the sports industry. I specialise in analytical frameworks for sports performance.

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